Sophie Carr is the founder of GAIO Tech, an initiative she launched in 2022 to solve a fundamental question for the modern era: how can brands meaningfully contribute to the conversations AI assistants are having with their customers? Drawing on her background as a writer and SEO specialist, Sophie spent years developing and testing her Generative AI Optimisation (GAIO) framework with global enterprises to ensure brand information is accurate, authoritative, and properly cited. A 2025 graduate of the Founder Institute, she advocates for a "human-in-the-loop" philosophy that balances AI efficiency with the protection of intellectual property and expert attribution. Today, based in Antwerp, Belgium, Sophie leads the development of AI visibility infrastructure, providing marketers and executives with the tools to showcase their expertise and ensure their brand stories are told with integrity across the evolving AI landscape.
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Agencies can white-label AI visibility, selling it under their brand without building tech. They manage client strategy and relationships, with a tech partner handling infrastructure and content workflows from €120/month.
Jul 31, 2026
ChatGPT recommends brands it can find, understand, and trust. Our 61-day study shows how one excellent, machine-readable page, built on first-hand expertise, consistently earns brand citations and visibility.
Jul 19, 2026
The AI reputation gap measures the difference between your brand's published story and what ChatGPT says when buyers ask. This gap is often wider than expected, showing outdated or uncredited brand information.
Jul 6, 2026
Our 61-day study showed ChatGPT cited one page exclusively for five days, appearing in 50 of 61 answers and ranking #1 on 36, a top spot unmatched by competitors.
Jul 6, 2026
The GAIO Framework is a strategy for making your expertise easy for AI systems to find, understand, trust, cite, recommend and act on. It organises that work into five layers and moves a brand through a six-stage journey: Found, Understood, Answered, Trusted, Selected, Acted on.
Jun 29, 2026
Content attribution is failing because traditional tracking cannot measure AI's "zero-click" summaries, creating a "citation gap" where expert knowledge is consumed without brand recognition or verifiable source trails.
May 12, 2026
Websites often hinder AI interaction by blocking crawlers, using non-semantic HTML, and omitting attribution. Correcting these errors is crucial for AI visibility, citation, and participation in the agentic web.
May 11, 2026
The agentic web is the internet changing so that AI agents increasingly mediate discovery, comparison and task completion on behalf of people. This means websites need to be easy for AI systems to understand, which is key for brands to be seen by these AI agents.
May 11, 2026
Bots are website visitors, managed by `robots.txt`, that perform distinct jobs for major AI companies (student, librarian, concierge); allowing them with clear attribution boosts AI visibility and citation.
Apr 26, 2026
Answer Engine Optimisation (AEO) gets your brand recommended by AI tools and voice assistants, helping your brand become the direct answer to user questions. It shifts focus from ranking links to being the cited source.
Apr 23, 2026
GAIO Marketing Pte. Ltd. is the pioneer of AI Visibility Infrastructure, specialising in bridging the gap between human expertise and machine-driven discovery. The firm is the architect of the Generative AI Optimisation (GAIO) framework, a methodology developed through years of testing to ensure brands provide accurate, high-value information to the AI assistants their customers trust. Based in Singapore, Barcelona and Antwerp, the organisation combines a "human-in-the-loop" philosophy with high-caliber technical depth, featuring engineering and data expertise from veterans of Sony, Square, and Nike. GAIO Marketing is dedicated to enriching the global AI ecosystem by empowering leaders to showcase their expertise, protect their intellectual property, and secure the verifiable attribution they deserve in a rapidly evolving search landscape.
