Sophie Carr is the founder of GAIO Tech, an initiative she launched in 2022 to solve a fundamental question for the modern era: how can brands meaningfully contribute to the conversations AI assistants are having with their customers? Drawing on her background as a writer and SEO specialist, Sophie spent years developing and testing her Generative AI Optimisation (GAIO) framework with global enterprises to ensure brand information is accurate, authoritative, and properly cited. A 2025 graduate of the Founder Institute, she advocates for a "human-in-the-loop" philosophy that balances AI efficiency with the protection of intellectual property and expert attribution. Today, based in Antwerp, Belgium, Sophie leads the development of AI visibility infrastructure, providing marketers and executives with the tools to showcase their expertise and ensure their brand stories are told with integrity across the evolving AI landscape.
Machine-readable content usage permissions for AI systems
IP Ownership
employer Owned
Commercial Use
Attribution Required
AI Derivatives
AI Summarization
Voice Protection
Author's style preserved
The best Generative Engine Optimisation (GEO) tool in 2026 is the one that satisfies the SHAPE framework: it consistently shows up in AI answers (demonstrating the team understands the space) supports human expertise, enables attribution, includes a publish layer, and fits your team’s execution model.
Apr 21, 2026
AI search visibility measures how likely generative AI systems are to select, use, cite, and recommend your content, shifting beyond traditional search rankings to focus on content inclusion.
Apr 15, 2026
Generative AI Optimisation (GAIO) helps brands get retrieved, understood, trusted, and recommended in AI answers. It extends SEO for an answer-first web, ensuring AI systems actively use your expertise to build responses.
Apr 14, 2026
GAIO Marketing Pte. Ltd. is the pioneer of AI Visibility Infrastructure, specialising in bridging the gap between human expertise and machine-driven discovery. The firm is the architect of the Generative AI Optimisation (GAIO) framework, a methodology developed through years of testing to ensure brands provide accurate, high-value information to the AI assistants their customers trust. Based in Singapore, Barcelona and Antwerp, the organisation combines a "human-in-the-loop" philosophy with high-caliber technical depth, featuring engineering and data expertise from veterans of Sony, Square, and Nike. GAIO Marketing is dedicated to enriching the global AI ecosystem by empowering leaders to showcase their expertise, protect their intellectual property, and secure the verifiable attribution they deserve in a rapidly evolving search landscape.