Attribution Gap
conceptThe attribution gap is the discrepancy between the influence of content on AI-generated answers and the frequency with which the brand is credited.
What is AI search visibility and how does it work?
AI search visibility measures how likely generative AI systems are to select, use, cite, and recommend your content, shifting beyond traditional search rankings to focus on content inclusion.
What Is Generative AI Optimisation and Why Is It Necessary?
Generative AI Optimisation (GAIO) helps brands get retrieved, understood, trusted, and recommended in AI answers. It extends SEO for an answer-first web, ensuring AI systems actively use your expertise to build responses.
"The biggest unsolved problem is attribution: AI can use your expertise without naming you."
